Discover and audit
Owner · Kimply teamWe measure the site you have before we touch it.
- WCAG 2.1 AA accessibility audit of the current site
- Inventory of every page, PDF, and form
- Search Console and GA4 baseline
City and government website design every resident can use.
Kimply is an AI venture studio founded by Indy Leonard and the parent company of Crema Spec, Rigby, and Viberr. Our team redesigns city, county, and special district websites, with accessible web development, plain-language content, and SEO under one contract. Every decision is documented for your records.
Fig. 1 · The Kimply System
Audit to launch
01
Discover and audit
Kimply team
02
Spec and approve
Indy Leonard
03
Design and build
Indy, Spenser, and Mike
04
Content and SEO
Brianna Blaney
05
Launch and support
Alicia Baron-Barlow
See every deliverable →
01 · Why now
The ADA Title II deadline is on the calendar.
The DOJ's ADA Title II rule requires state and local government websites to meet WCAG 2.1 Level AA. A full redesign takes months, so the planning window is now.
Fig. 2 · ADA Title II web accessibility timeline
Apr 24, 2024
DOJ publishes the ADA Title II web rule
Apr 20, 2026
DOJ extends local government deadlines
Today
Nov 2026: planning window is open
Apr 26, 2027
Deadline for governments serving 50,000+
Apr 26, 2028
Deadline for smaller governments and special districts
02 · The Kimply System
Five stages. Named owners. Nothing left to guess.
Every city project runs the same proven path. Each stage has one accountable owner and a fixed list of deliverables your evaluators can score.
Spec and approve
Owner · Indy LeonardEvery requirement is written down and approved before a line of code.
- Sitemap, templates, and requirements in one source of truth
- One decision card per approval, sized for a 25-minute review
- An append-only audit trail for procurement and council records
Design and build
Owner · Indy, Spenser, and MikeAccessible, mobile-first templates your staff can update without a developer.
- Templates built and tested to WCAG 2.1 AA
- A CMS staff can update on their own
- Forms, payments, and service requests connected to existing systems
Content and SEO
Owner · Brianna BlaneyPlain-language pages that residents understand and search engines can find.
- Rewrites at a 7th to 9th grade reading level
- PDFs rebuilt as accessible web pages where possible
- Headings, metadata, schema, and FAQs on every key page
Launch and support
Owner · Alicia Baron-BarlowA clean cutover, trained staff, and a plan for what comes next.
- A redirect map so no old link breaks
- Staff training and a content style guide
- Monitoring for accessibility, broken links, and search
03 · One team
Two disciplines under one contract.
Most cities hire a developer and a content firm, then manage the gap between them. Kimply closes that gap.
Build
Accessible government web development
Led by Indy Leonard, Spenser, and Mike
- Accessible, mobile-first design system
- CMS your staff can run without a developer
- Integrations for forms, payments, and service requests
- Security, speed, and hosting handoff
Write and rank
Content and SEO for government websites
Led by Brianna Blaney
- Plain-language rewrites residents understand
- Content inventory, cleanup, and migration
- Search and AI answer engine optimization
- Style guide and staff training
04 · Outcomes
What changes when the site works.
For residents
Find the form, the fee, or the meeting agenda in a few clicks, on any device, with any assistive technology.
For staff
Update pages themselves, follow a style guide, and stop answering the same phone questions.
For leadership
Get a site that meets the federal standard, with a written record of every decision behind it.
05 · Proof we ship
An operator-led AI venture studio.
Kimply embeds with real teams, builds the fix, and turns it into a company. We call it embed, build, productize. Crema Spec, Rigby, and Viberr all came out of it, and the same spec-first discipline powers every city website we deliver.
06 · FAQ
Kimply and government website design, answered.
What is Kimply?
Kimply is an AI venture studio founded by Indy Leonard and the parent company of Crema Spec, Rigby, and Viberr. Our team also redesigns city, county, and special district websites, with accessible web development, plain-language content, and SEO under one contract.
Is Kimply the same company as Viberr?
Yes. Kimply is the new name for the company formerly known as Viberr. The team and process are the same, and Viberr continues as our AI employee brand at viberr.io.
Is Kimply related to Kimi AI?
No. Kimply is an independent AI venture studio founded by Indy Leonard. It is not affiliated with Kimi, the AI assistant made by Moonshot AI.
What is an AI venture studio?
An AI venture studio builds AI companies in-house instead of only funding them. Kimply is operator-led: we embed inside a real customer's workflow, build the fix, and turn it into a product company.
Does our city website need to meet WCAG 2.1 AA?
Yes. Under the DOJ's ADA Title II rule, state and local government websites must meet WCAG 2.1 Level AA. Governments serving 50,000 or more people must comply by April 26, 2027, and smaller governments and special districts by April 26, 2028.
Who does the work?
Founder Indy Leonard leads web development with engineers Spenser Courville-Taylor and Mike [Last name]. Brianna Blaney leads content and SEO, and Alicia Baron-Barlow runs operations and delivery.
Can Kimply respond to our RFP?
Yes. Send the solicitation number and due date through our contact page. We will confirm fit and next steps within [X] business days.
What happens after launch?
Your staff gets training, a content style guide, and a CMS they can update. An optional support plan covers monitoring, fixes, and new pages.
Next step
Have an RFP open? Invite us to bid.
Send the solicitation and due date. We will review the scope and respond with a clear plan.